We all love getting stuff by doing nothing, am I right? It is probably the greatest thing that can happen, for someone to give you something for, wait for it...FREE. This is why anyone who has ever rubbed two sticks together while being outside dreams of the day they can be sponsored. Free gear, what could be better.
Being one of the sponsored elite (pause for effect,) I wanted to let you in on a little secret that will set you on the quick course to joining our ranks, sponsors don't care if you are the best, they care if you are getting attention. Its true.
Don't think for a second that I am the best mountain climber. I would have to scale Everest like 15 times naked to even start to be viewed as an elite mountaineer. Since I tend to get cold when I walk around naked, I don't think Everest is a good place for me to go. I am sponsored because for whatever crazy reason, people find me interesting. Crazy, I know.
The reason that many of the best do get sponsored is because the general public likes winners, and therefore winners get attention. If you want to get sponsored, focus your attention on creating a following and the sponsors will start to line up. Rather than cold-calling numerous companies to hear the same response, spend that same time doing something that the general public can talk about. When you get talked about, you get sponsored.
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